It might at first seem a strange juxtaposition: clean-cut boy band and a hydrogen fuel cell car, but that’s exactly what happened when world-renowned South Korean band BTS featured in Hyundai Motor Company’s global hydrogen campaign on Friday night.
The five-minute film, displaying Hyundai’s commitment to a sustainable future through hydrogen energy, was screened on the Marriott Marquis hotel’s digital billboard overlooking Broadway in the heart of Times Square, New York City.
In the film, each of BTS’s seven members, through handwritten messages, describes the beauty of Mother Nature and importance of protecting the environment, accompanied by thematic visuals of forests, sky, snow and waves.
Their messages are flanked by images of Hyundai’s NEXO FCEV, representing the company’s investments in sustainable mobility solutions and its vision of accelerating the development of a hydrogen society.
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