Hyundai Motor has released a video today (21st April) celebrating Earth Day 2021 which sees popular K-pop group BTS travelling in the automotive giant’s hydrogen fuel cell SUV, the NEXO – a car that emits only water.
The video, titled ‘For Tomorrow We Won’t Wait’, is part of a campaign that aims to captivate the audience and spread awareness for not only sustainability but the global hydrogen movement, showcasing the NEXO’s qualities and strengths in comparison to diesel and petrol SUV’s.
This is shown in the video with the band members travelling in the hydrogen-powered SUV and participating in several clean, eco-friendly activities that can be part of daily life such as removing trash from the oceans or drinking out of reusable tumblers.
The video follows on from a similar campaign, under the slogan ‘Because of You’ from last year, which also featured BTS; this was seen as successful generating 100 million views on YouTube.
Because of the previous success, Hyundai Motor saw the opportunity to continue its collaboration with BTS to spread the values of sustainability to the rest of the world.
Hyundai Motors additionally plans to extend this campaign in June for World Environment day with further details set to be released in the future.
Thomas Schemera, Executive Vice-President and Chief Marketing Officer at Hyundai Motor, said, “The MZ generation’s growing awareness of how their lifestyle choices and purchasing decisions are impacting the environment has led them to seek greener solutions for their daily needs.”
You can watch the video here.
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