“The biggest mistake in hydrogen is that we talk about price instead of value,” Chris Jackson, CEO of Protium, told H2 View’s Project Perception Change webinar today (Sep 24).
“If you want to understand the history of energy transitions, and of any technology, it’s never to do with price,” he explained.
“Once you get people engaged with the new potential of a technology, at that point, cost started to become a material factor. I think when we talk about green hydrogen today, we don’t do enough to explain the wonderful things it can do.”
An advocate for green hydrogen in particular, Jackson is realistic when it comes to the build out of a hydrogen economy in the UK and believes the country needs to be realistic when laying out timelines, something which he has already expressed to government and policy makers.
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