Enterprise Rent-A-Car is looking decarbonise its fleet with hydrogen.
The UK-based car rental service today (Nov 2) said it will debut six hydrogen-powered Toyota Mirai cars at this year’s RM Sotheby’s London to Brighton Veteran Car Run, the world’s longest-running motoring event, to showcase its commitment.
By participating in the event, Veteran Car Run enthusiasts will be able to see the Enterprise vehicle as they are used by Run officials within the 60 miles of the event.
Iain Macbeth, Director of Electric Vehicle Strategy at Enterprise, said, “Exploring new ways to power vehicles has always been part of motoring innovation.
“Hydrogen is the latest in a long line of exciting fuel technologies and this is a great opportunity to put the old and new alongside each other.
“We want to bring hydrogen technology to life and explore how it can be useful in the journey to net zero using our low-emission vehicles and growing fleet of plug-in electric cars and vans.
“Enterprise is working with several partners to explore how hydrogen can help to decarbonise busines and personal motoring.
“Many people want to explore electric and even hydrogen vehicles, even if they may not be ready to buy one.”
It is help that through participating in the run, Enterprise will be able to showcase the efficiency of hydrogen fuel cell technologies for decarbonising mobility.
Ben Cussons, Chairman of the Royal Automobile Club, which has organised the run since 1930, added, “We are excited to be using hydrogen vehicles to support this year’s event.
“Alternative fuels are an essential part of the solution for the propulsion of future vehicles, especially in critical sectors and situations where battery electric drivetrains may not be quite so practical.
“A number of the earliest vehicles were electric, some of which are taking part in this year’s event, so it’s encouraging to be promoting low carbon technologies from both past and present eras on this year’s run.”