Exclusive: GenCell and AMORELE discuss the potential for fuel cell technologies

Exclusive: GenCell and AMORELE discuss the potential for fuel cell technologies

Following recent partnership announcement between GenCell Energy and AMORELE Technology, Inc., H2 View spoke to Rami Reshef, CEO of GenCell and Alain M. Caparanga, CEO of AMORELE Technology, Inc. to discuss the new partnership and the potential for fuel cell deployment across the Philippines.

Fuel cells to support power outages in the Philippines

The integration of fuel cell technology aims to help the Philippines reduce its carbon footprint and help institutions across the country to keep running during power outages which are often caused by inclement weather conditions or natural disasters.

“With the Philippines being the third in the list of the world’s riskiest, disaster-prone countries and most vulnerable to natural disasters, the need for primary and back-up power is a must,” said Caparanga.

The combination of GenCell’s eight years of experience in fuel cell technology, along with AMORELE Technologies’ knowledge of fuel cell power and presence in the Philippine market, forms a strong partnership which will dramatically benefit the Philippines.

Talking about how the partnership came about, Reshef told H2 View, “We searched for a company that has both the engineering knowhow and technical expertise to implement and support our products as well as strong commercial ties within the market segments where we see strong demand for our solutions.”

“We are especially pleased that the AMORELE team has so strongly adopted our mission and are fully committed to helping GenCell to achieve our goals in the Philippines.”

“GenCell’s fuel cells will endeavour to ensure business continuity and reliable connectivity for Philippine businesses and institutions in need of reliable back-up power during grid instability and outages while in parallel eliminating carbon emissions and meeting ambitious local environmental targets.”

Deployment of the technology

AMORELE is further pursuing opportunities for the Philippine government units to use GenCell fuel cells within hospitals and energy services during typhoons. This deployment will provide power for first responders at the scenes of incidents.

The companies are not however limited in terms of the markets where the fuel technology can be deployed. When asking both companies which they feel would be the main sectors that would benefit from the fuel cells, they put forward numerous applications.

“In accordance with AMORELE’s go-to-market programme, we will propose the use of our solutions to backup telecom towers and first responders, emergency services and defence forces, as well as to support mission-critical power points for a variety of businesses, from hotels to commercial properties to governmental and medical facilities,” said Reshef.

“We will make every effort to provide clean, affordable reliable power to any and all parties in the Philippines that are in need of our services.”

Following on from Reshef, Caparanga also highlighted that mass transportation systems such as the Light Rail Transit and the Air Traffic Control have the potential to benefit from the technology.

In terms of internal deployment between the companies, the collaboration also saw GenCell deliver the first G5 fuel cell unit to the AMORELE showroom in Laguna. The showroom acts as a working unit which can conduct live demonstrations that can be readily available for clients to physically experience the technology.

Highlighting the immediate effect the fuel cell technology has already had in the showroom and the potential for the country, Reshef commented, “Already during the AMORELE Open House, the utilities serving the showroom experienced a power outage, upon which the G5 solution kicked in immediately to keep the showroom facility up and running.”

Future opportunities

Looking past initial deployment, both companies hope that the fuel cell technology will help to improve business continuity and performance, as well as the lives of Philippine residents.

“By using fuel cell technology, operations of businesses will continue to run despite outages while at the same time contributing to the country’s aim for a green, sustainable future,” said Caparanga.

A number of companies in the Philippines are already looking for alternative fuel solutions such as hydrogen fuel cells to help the country to continue running through power outages and grid instability. The interest in these alternative fuel solutions offers optimism towards successful deployment of the fuel cell technology in the future.

“In accordance with the company’s mission, GenCell aims to deliver reliable power to reinforce businesses across emerging and developing markets, offering backup power in situations where grid services are inadequate or unstable and primary power to rural and remote sites beyond the gird – ensuring clean, reliable and affordable power for humanity,” said Reshef.

“We hope that by replacing pollutant diesel generators with zero-emission fuel cells, we will reduce air pollution and GHG emissions that are believed to be a big contributor to climate change.”


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