Toyota’s trading arm Toyota Tsusho Corporation will exclusively promote and sell SFC Energy’s hydrogen and methanol fuel cell products in Japan.
Through an exclusive partnership announced on Thursday (12th Nov), SFC will benefit from Toyota Tsusho’s large industrial customer base and on-the-ground support in Japan.
The two companies have been working together since 2015, during which time SFC and Toyota Tsusho have established and developed the Japanese market for commercial applications for SFC’s products.
“Japan has always been one of the leading markets for fuel cells globally. With its renewed commitment to hydrogen as a basis for a low carbon society, we anticipate further strong growth in Japan,” said Dr. Peter Podesser, CEO of SFC.
“Toyota Tsusho’s strong position within the Japanese industrial market and their systematic market development approach makes them a perfect partner for us. This partnership can serve as a model for other Asian markets.”
Futoshi Horisaki, Chief Operating Officer of Toyota Tsusho Corporation Global Parts and Logistics Divisions, added, “Since 2015, SFC and Toyota Tsusho have been enhancing their relationship and expanding the fuel cell business in the Japanese market.”
“Toyota Tsusho, as the exclusive distributor in Japan, plans to further accelerate the business and expand sales in Japan.”
“Toyota Tsusho is committed to further developing the fuel cell business and contributing to the transition to a low-carbon society in Japan.”