Market Report: Demand mapping – Who wants the hydrogen?

The Net Zero agenda has become a hot topic as the realities of climate change become more obvious and nations commit to agreements such as the Paris Accord.

With decarbonisation at the forefront of global focus, greater attention is being placed on understanding the place for alternative fuels in various sectors. Many of these fuels, such as green hydrogen and green ammonia, are not yet produced at significant levels and the related demand from the transport sector or other sectors has not yet materialised.
   The latter is largely a result of the poor economics relating to alternative fuels which affects technology readiness of various equipment/machinery to utilise these fuels as well as the development of infrastructure to support delivery, among other factors.

   It is crucial to map out the potential future demand in order to: establish the necessary infrastructure for the supply of a fuel like green hydrogen; foster investor confidence in the opportunities within the hydrogen supply chain; and facilitate market movement through collaboration between multiple stakeholders (including government, the private sector, and consumers).
   In this article, Ricardo will delve into the significance and benefits of demand mapping, the obstacles that may arise, and explore a case study in the aviation sector where demand mapping has been implemented.

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