ASA calls out Hyundai Motor UK for misleading Nexo advert

The Advertising Standards Authority (ASA) has issued Hyundai Motor UK a warning for a misleading advert which described its hydrogen-powered Nexo vehicle as “a car so beautifully clean, it purifies the air as it goes”.

On Wednesday (June 9) the ASA said a complainant challenged whether the claim was misleading and could be substantiated.

According to the ASA website, Hyundai said that the Nexo was a hydrogen-powered car that produced its own electricity by combining oxygen and hydrogen within a fuel cell.

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