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Ballard announces company rebrand as it moves into the next phase of its journey

Ballard announces company rebrand as it moves into the next phase of its journey

Ballard Power Systems has announced a company rebrand to reflect the next phase of its journey as a global provider of zero emission fuel cell technology.

Sharing details of the move on Thursday (June 24), Ballard said the company’s logo, tagline, website and communication tools have all changed, with the logo remaining similar but fresher.

The Vancouver-based company’s new tagline, Here for life, is believed to reflect the company’s vision to deliver fuel cell power for a sustainable planets and connotes Ballard’s purpose to decarbonise mobility to mitigate the threat of climate change.

Reflecting on the move, Randy MacEwan, President and CEO of Ballard, said, “Since the company’s founding in 1979, Ballard has been dedicated to zero-emission energy.

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