It’s not just which designer they are wearing that Hollywood’s elite are judged on when they arrive at the Oscars, but also the car they pull up in – and more importantly, how green it is. The days of choosing between a gas guzzling limousine or a blacked-out SUV are long gone as celebrities instead favour more environmentally friendly alternatives, like battery-electric or hydrogen vehicles.
Harrison Ford was among half a dozen stars who made headlines in 2003 when they all arrived at the glitzy awards ceremony in Toyota Priuses, pushing the then little-known model into the spotlight. It was a move by environmental organisation Global Green USA, which has been organising an annual pre-Oscars gala showcasing green lifestyle choices for nearly two decades.
Environmental non-profit Energy Independence Now (EIN), dedicated to advancing fuel cell electric vehicles (FCEVs) and renewable hydrogen infrastructure, has sponsored the gala – there’s been a two-year hiatus due to Covid-19 – and literally rolled out the green carpet to Hollywood’s A-listers. Jane Fonda and Buzz Aldrin are just two VIPs that showed up in FCEVs.
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