Aiming to create the right policy frameworks to achieve a hydrogen future, the “world’s first” specialist communications unit dedicated to hydrogen has been launched.

Based in London, UK, Hydrogen Future will focus on political lobbying, media relations and specialist events.

It has been set up by independent UK agency The Connect Group, who have collaborated with some of the biggest players in hydrogen innovation such as Cadent, Northern Gas Networks and Toyota, over the past few years.

Explaining the reasons behind the launch, Rob Dale (pictured below), who will lead Hydrogen Future, told H2 View, “We’re launching this unique, specialist unit because we believe that a major shift to hydrogen is essential to meeting worldwide Net Zero targets.”