Hyundai unveils global hydrogen campaign

Hyundai and K-pop powerhouse BTS are celebrating World Environment Day with a new digital film for its global hydrogen campaign.

The new film features a narration by BTS that highlights renewable hydrogen as a “positive energy”. In the film, BTS metaphorically relates hydrogen to water, aiming to send a message to millennials that hydrogen is a clean, eco-friendly alternative to fossil fuels.

Hyundai’s flagship fuel cell electric vehicle (FCEV) Nexo appears throughout the film, representing the company’s commitment to sustainable mobility, using hydrogen fuel as a positive energy source.

A 19-second teaser debuted on 1st June and the full 90-second version premiered globally on the company’s official YouTube channel today, ahead of World Environment Day.

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