PowerCell Sweden has launched a new brand for the sales and marketing of its fuel cell-related products and services.
Called PowerCellution, the new business venture will be used for product offerings within fuel cell systems and fuel cell stacks, but also for current and future service offerings.
Under the new PowerCellution brand, PowerCell Sweden AB will launch new designations for both individual fuel cell stacks and fuel cell systems during the coming year.
Commenting on the launch, Richard Berkling, CEO of PowerCell Sweden, said, “Our future lies in utilising our leading technical position to, in close collaboration with our customers, provide genuinely value creating applications and customer value.”
“Our new brand PowerCellution captures the core of that endeavour and strengthens our opportunities for commercial success.”
Andreas Bodén, Director Sales and Marketing at PowerCell Sweden AB, added, “The interest in our technology has risen dramatically in recent years during which time we have also seen a clear shift in customer demand – from individual fuel cell stacks to more complete and system-based solutions.”
“This has shaped how we now are developing our customer offering, and to better reflect that change, we are launching the new PowerCellution brand.”
In order to secure and establish the brand, and thereby strengthen the company’s sales and marketing efforts, PowerCellution is trademarked in the vast majority of key markets worldwide.