The great road trip: Fuelling fuel cell electric vehicles (FCEVs) and tomorrow’s consumers

Vehicle manufacturers and mobility policymakers are beginning to see the pendulum swing in consumer behaviour towards the adoption of FCEVs, which will colour product choices and go-to-market plans for years to come.

Generation to generation, customers are changing their priorities and preferences. While the pandemic had an immediate impact on vehicle sales, dropping by 80% in April in Europe, for example; by June many areas of the world were bouncing back – with European sales off only 12% from pre-pandemic levels, and entirely in China. But how will priorities change as vehicle purchases resume?

Societal shifts are opening the door to the widespread adoption of FCEVs. The hydrogen fuelling infrastructure is expanding and new fuelling choices like the Haskel plug-and-play Nano, a scalable, easy to deploy refuelling station, can make this a reality.

Immediately pre-pandemic, Gen X was the largest purchasing group of electric vehicles (EVs), at 39.8%, followed closely by ‘Millennials’ at 34.9%. ‘Boomers’, the so-called hippies of the 70s, have embraced the full breadth of EVs, as early adopters of FCEVs and plug-in hybrids (PHEVs). As each generation has faced its own challenges during the global pandemic and ensuing recession, changing behaviours are sure to impact their mobility choices.

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