Toyota targeting 10-fold increase in global Mirai sales

Toyota said it is targeting a 10-fold increase in global sales of its all-new, second-generation Mirai, as the company today (30th Nov) introduced the hydrogen fuel cell electric saloon to the market.

This growth will be supported by the new model’s stronger performance and greater customer appeal, notably as a more affordable vehicle with a selling price reduced by around 20%, Toyota said in a statement.

“The practicality of hydrogen FCEV ownership will also steadily increase as markets improve their hydrogen infrastructure, the number of filling stations rises, and governments and local authorities introduce new incentives and regulations for cleaner mobility,” the statement added.

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